Segmentation for lead generation means dividing your leads into your potential customers. It is essential to understand your leads. You do not want to waste your time and your resources in areas that will not bring you exponential growth. For this, segmentation should be arranged carefully.
What should you pay attention to in the segmentation process?
- Determine your product’s/service’s benefits. What problems your products/services solve, make a list of it.
- The most important thing is to create your own persona. To learn more about personas, you can check our blog post.
Why segmentation is important?
- As an entrepreneur, the main goal is exponential growth. To achieve this, you should sell your products and, to sell your products you need to reach out to the right leads.
- Time and resources are important for entrepreneurs. When you do your segmentation, you will reach the customers that actually need your product. Therefore, you will solve their problems and meet their needs.