Lead is a person who logs into your website, leaves email or other contact information, and shows an interest in your business or what you offer on the page. So, if your expectation is making a person leave this kind of info, you need a lead generation page.
The main feature of lead gen pages is that they have a design that makes it easy for you to guide your visitors.
Users should be able to easily fill in the information you request from them, and you should only ask for the necessary and small amount of information in this form. Remember that, requesting unnecessary information may cause the user to leave the page without filling out the form.