Segmentation by Sector

When we decide on who is going to be our lead, it is always important to determine the right one. Therefore, according to your products and services, you can divide your leads into smaller groups based on their sector. You can actually choose your potential customers by doing so.

Why should we segment our leads by sector?

  • To find and reach to the correct data/customer/lead.
  • Make the correct leads our customers.
  • To find the right solution for right customers.

Let’s say that you have a product that is only useful to doctors, nurses, maybe even to patients. Therefore, when you segment your leads by sector, you should choose the healthcare sector. You should focus on finding leads like hospitals, nursing homes, etc. This will make it easier to find the right leads.