In marketing, this is called hero shot. You can give many messages with the images you choose or you might not use any images to direct people to action. Therefore, image selection for your landing page is crucial.

For example, let’s say you have a customer service company, but the banner that you add to your website contains unhappy customers. This will cause your potential customers not to choose your company. Or, you might have a technology company, but the visuals on your banner are made up of outdated products. Question marks may arise in the minds of potential visitors.

From many aspects, your images must be compatible with your sector, product or the message that you want to give to your potential audiences.